PERSONAL BRANDING ACTIVITIES (PBA)
By Michelle North | Jun 25, 2026 9:48 AM
A Personal Branding Agreement [PBA] policy was implemented by the Indiana High School Athletic Association in May 2026. Attached are the guidelines based on that policy and additional information provided by the Catholic High Schools of the Diocese of Fort Wayne - South Bend. PLEASE READ IT CAREFULLY to ensure you do not jeopardize your athletic eligibility! These documents can be found on the athletic website https://athletics.bishopluers.org/ located under the "More" tab on the left.